A lot of people hate the taste of coconut water. That’s why Vita Coco created Vita Coco Pressed, the first coconut water that actually tastes like coconut. It’s impossible to hate. To prove it we reached out to some of the most negative people on the internet and asked them to try it.

A particularly infamous tweet led the way for an onslaught of media coverage that included over 1.3 billion impressions in under a week and 50 plus articles—from Fox News to Time Magazine.

Done at Interesting Development alongside Paul Caiozzo, Nathan Frank, Johan Leandersson, Conor Dooley and Prit Patel