A lot of people don't like the taste of coconut water. That’s why Vita Coco created Vita Coco Pressed, the first coconut water that actually tastes like coconut. It’s impossible to hate. To prove it we reached out to some of the most severe internet reviewers and asked them to try it.
The campaign was seen everywhere, on the subway and busses, on the billboards and across all social media.
After the campaign launched, we received an outpour of emotions from the internet that our team at VitaCoco had to grapple with, and let's just say—grapple they did.
Done at Interesting Development alongside Paul Caiozzo, Nathan Frank, Johan Leandersson, Conor Dooley and Prit Patel
