Beginning of this year MiracleGro wanted a social campaign for their plant food. And we didn't want plants to go hungry. So we made this:
So you could be all like: I'm so lazy!
And your plant is like: Come on Mike, I'm starving!
And you're like: Fine, I'll order, what do you want?
And your plant is all like: Why do I always have to decide?!
And so you're like: This is over. I'm moving out. Goodbye.
And then we made this self-referential retro ad, because we are such clever advertising people.
Behold, the art direction.
Done alongside Evelynne Scholnick at Vaynermedia.