What is this? Nuit Blanche Toronto is an all-night outdoor installation art festival. It's free for anyone to visit and to participate.
Why? Nuit Blanche is a wildly popular festival in Toronto. While it grew in the number of visitor, artist submissions have declined. This resulted in a festival that has too many visitors with too little art. The only way to fix it is to encourage more artists to participate.

Done in collaboration with Alex Sprouse

This project won Applied Arts, Design ed. 2015, Poster Series. Yay!