Greatest stories are told huddled around the campfire.
So when CNN asked us to promote their new venture - Great Big Story, a place (as the name suggest) featuring some of the greatest stories, we jumped onto the idea of creating a magical space reminiscent of the deep woods and four digital campfires.

To add to the idea we designed a bunch of extra elements, like the programme that looked like a hiking map, s'mores bar and a camp inspired giveaway merch.

Done at Sub Rosa alongside Jessi Brattengeier.
Press: AdAge, AdWeek, The Wrap, Deadline.