Everybody knows that the greatest stories are told while huddled around the campfire.
So when CNN asked us to promote their new venture, Great Big Story, a series featuring some of the world's greatest stories - we jumped on the idea of creating a magical space reminiscent of the deep woods and four digital campfires.

To further our concept we designed a collection of elements to help bring the experience to life. Things like a programme that looked like a hiking map, a s'mores bar, and camp-inspired giveaway merch.

Done at Sub Rosa alongside Jessi Brattengeier.
Press: AdAge, AdWeek, The Wrap, Deadline.