When it comes to ethics in fur, here's how most people react:

Besides, most of the fur is being purchased in Russia or China, so they don't care about your clever one-liners in English.


But there are two things everyone on the planet understands: pictures and pain.

Also everyone uses emoji. THE END!

This December 10 for an International Animal Rights Day, Respect for Animals will partner up with the likes of Google, Apple or Twitter to skin every animal emoji for 24 hours.

This project was created for D&AD New Blood brief, and it won

AD: me
CW: Dan Greener
Guidance: Alex Sprouse