When it comes to ethics in fur, here's how most people react:
Besides, most of the fur is being purchased in Russia or China, so they don't care about your clever one-liners in English.
But there are two things everyone on the planet understands: pictures and pain.
Also everyone uses emoji. THE END!
"If only I made this"
This project was created for D&AD New Blood brief, and it won
CW: Dan Greener
Guidance: Alex Sprouse
Also, yes - D&AD did, in fact, borrowed (unwittingly, I'm sure) from my branding system. It's time for a rebrand.