While at BBDO NY I worked on Ray Ban x Meta campaign. This meant that we worked with both Meta and Ray Ban clients. It was an utter joy! During the time of working with them we delved deep in search of what a truly great holiday campaign might look like, and then they flew us to Barcelona to shoot the campaign in smoldering Catalan heat pretending it's winter! A real adverture.

It was +35C. Over 2000 resported deaths due to heat in that area.
The guy doing the wheelie is wearing a winter jacket. He's a true hero. All of them are true heros.

We also put together a 3D billboard on Times Square that was a quest of good faith for universestudio.xyz, and they totally made it great.

Done at BBDO NY as Art ACD alongside Bart Mol (CD), Mark Brinn (Design) and Eric Stern (Account) and other great folks.